But, only on certain items. I will only buy Heinz ketchup. Hunts is too sweet. Can't stand Palmers chocolate I'd rather have a straight up Hershey bar. Frozen veggies all kind of seem the same. I used to only buy Peter Pan Peanut Butter but now buy Jif. There are only a couple of cereals that I will buy generic like Frosted Mini Wheats. The rest of the off brand cereals taste like cardboard.
I also have to have original Diet Coke and not an off brand...and certainly not Pepsi! I think that one I am just addicted to though. :)
How bout you? Are you a brand snob on some items, all items or not at all?